Blogging is the only form or media where you can target a global audience from the comfort of your chair. They give power to those who have a voice. On of the reasons why I think blogging is so successful is because it's uniqueness. People are able to express commentary, individual ideas without prejudice. The content is always changing, from an observers point of view the information is always fresh that presents alternative ways of thinking.
Secondly, their is an artistic side to blogging. Bloggers enjoy the challenge of how to present their content in an effective manner. From trail and error, I have learnt that great blog posts make use of white spaces, formatting, graphics, the list is too extensive to cover here. But the basic idea is to get viewers interested in reading your posts, and this is the challenge that the vast majority of bloggers look for. Try it for your self...
References
Lecture Notes
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