Redundant Media?

Ok, I'm going to divert a little bit from the content I have previously peen posting :-(.... After reading the criteria for this blog for a unit called “Networked Media Production”, I've come to the understanding I've been going around this the wrong way. In light of recent events, these posts will be more related to different branches of networked media such as html, css, content, presentation, layout etc....

I would like to talk about my understanding of media.... here's a pictorial view of my logic I draw up in paint..... So here we have tool little chumps communicating and expressing ideas to each other. But what's interesting in this diagram is the poorly drawn line referred to as the medium... The line is symbolic to how mediums can take different forms. Audio, text, and visuals are all forms of media (media, plural for medium)... in fact, I'm expressing my ideas through this post. I think the advancement of IT has had a dramatic effect on how media is interpreted. No point in history has information become so freely available. I strongly believe media challenges the mind to think and act in a certain way according to the producer's intent. However society is growing resistant to this manner of interpretation. Namely, being constantly bombarded with advertisement every day, from your online social networking profile to a massive drive by billboard, it starts to get obvious that people will grow bored of this and eventually take no notice of media. This raises to important question:

To what lengths must a producer go to, to keep their work fresh and persuasive?

References

Picture produced in MS-Paint